Adrien Picard
Social Creative & Strategist
Work
Clients
Personal Projects
Skills
Who Am I
About
I started out writing on hip-hop blogs, then built TRACE TV’s digital presence. Six years in London followed, working on Beats by Dre, Puma and Spotify, then inside Meta. Back in Paris, I led digital strategy for labels and artists at Universal Music, before going independent and collaborating with San Antonio Spurs, Accor, Snapchat, DAZN and BUFF.
Outside client work, I run 22H22 Radio and 22H22 FC. Different subjects, same reflex: stay curious, and find what connects people.
That’s what I bring to brands. I spot what matters in culture, in each market, and I know how to bring it to life on social.