Adrien Picard

Social Creative & Strategist

I spot what matters in culture, and know how to bring it to life on social.






Work
Clients
Personal Projects
Skills
Who Am I

Email
Instagram
Community Manager/Content Manager
Client : Beats by Dre
Social Media Lead/Influence Manager
Client : Accor
Social Media Manager
Client : San Antonio Spurs
Creative Lead
Client : DAZN
Copywriter/Creative
Client : Snapchat
Community Manager/Social Producer
Client : Beats by Dre
Lead Creative Planner
Client : Spotify
Digital Innovation Manager
Client : Universal Music France
Community Manager/Social Producer
Client : Beats by Dre
Digital Innovation Manager
Client : Universal Music France
Content Manager/Social Producer
Client : Puma Football

CLIENTS

                                                                                                      

PERSONAL PROJECTS


22H22 FC

Football culture · Scripting and editing · TikTok, Reels and Shorts

Football makes you curious. A channel that uses football to explore cultures, cities and countries with a soft spot for stories behind the big stories. 

  



22H22 RADIO

Brand identity · Music curation ·  Programming

 A station for musical curiosity: showing how distant genres speak to each other, through a sample, a lyric, a feeling or a story. https://22h22-radio.com/

Social Creative

  • Creative concepts and campaign ideas
  • Culture and trends monitoring
  • Talent and creator casting
  • Pitching and selling in ideas

Social Strategy


  • Platform-native campaigns and editorial lines
  • Influencer strategy
  • Multi-market roll-outs
  • Insights, KPIs and reporting


Content


  • Creative direction and briefs

  • Production follow-up with agencies and crews

  • Scouting videographers, photographers and designers

  • Light video editing



    About


    I started out writing on hip-hop blogs, then built TRACE TV’s digital presence. Six years in London followed, working on Beats by Dre, Puma and Spotify, then inside Meta. Back in Paris, I led digital strategy for labels and artists at Universal Music, before going independent and collaborating with San Antonio Spurs, Accor, Snapchat, DAZN and BUFF.

    Outside client work, I run 22H22 Radio and 22H22 FC. Different subjects, same reflex: stay curious, and find what connects people.

    That’s what I bring to brands. I spot what matters in culture, in each market, and I know how to bring it to life on social.